Uncomplicating Personal Branding Photoshoot Planning: Your Photographer’s Role

Are you thinking about booking a Personal Branding Shoot, but don’t know what all is involved in pulling one off? Well let me tell you - you’re in the right place. As a trained Phoenix personal branding photographer, I help every step of the way with planning, ensuring that you end up with everything that you need from your session to get a great return on your investment.

Below I have listed some things to think about when you are in the beginning stages of planning your own personal branding session and talk about how I help you every step of the way with the strategizing and planning.

Define Your Brand Identity

First, we’ll talk about your brand identity. What is the heart and soul of your business? Your why? Think about what your vision is and what vibes you want to give off. What colors resonate with you – do you already have brand colors? Together, we'll reflect on your core values, mission, and what makes you unique. This foundational work is essential because it will guide every creative decision in your photoshoot. We want to make sure that the resulting images authentically represent who you are - which is what will attract your ideal clients.

Understand Your Audience

Next, we’ll work to understand those ideal clients. Who are the people you want to reach with your product or service? Who do you offer the perfect solution for their problem or need? I’ll help you plan for personal branding photos that will resonate with them. We’ll tailor your images to appeal directly to these dream clients, creating visuals that not only show what you do and what you have to offer, but also communicate why they should connect with you.

Set Clear Goals

In order to pull off an effective personal branding photoshoot, you’ll need to have to have clear goals going into it. Whether you’re looking to enhance your website, boost your social media presence, or refresh your marketing materials, I’ll work with you to define these objectives. Imagine the excitement you’ll feel when all of the planning results in professional images that you love, that align perfectly with your goals, and that you are thrilled to post!

Choosing the Right Photographer

With all of this in mind, selecting the right personal branding photographer is essential for a successful branding session. As a photographer trained in personal branding, I never just show up and shoot. I work with you before the shoot to make sure that all of the bases are covered and that you’re going to end up with the photos that you need specifically for your business. I’m also known for my flattering posing and great lighting – which will leave you questioning why you didn’t do these photos sooner. And be ready to be surprised at how much fun you’ll have at your session.

Location Matters

The perfect location truly matters as it needs to have the right vibe for your photos. Together, we’ll choose a location that reflects your brand’s personality. This could be anywhere from a studio with various sets, to a rented Peerspace location, or even your own office or home. I have locations in mind and will help you narrow down where your session will take place. Some of my clients even opt for two locations.

Outfit Planning

What you wear for your branding shoot is actually more important than you would think for your branding photos. I give you information in my client guide that will help you select looks that align with your brand identity, choose which colors to wear, and what accessories to bring that will having you standing out while remaining your authentic self. Most of my clients actually shop their own closets for the majority of what they need. Or you can always use this shoot as an excuse to buy some new things!

Incorporating Props and Visual Elements

Props and visual elements can add depth and help to illustrate your brand’s story. We’ll work together to brainstorm items that symbolize your brand, or that show you in action doing what you do, which will make your images more engaging and will catch the eye of the clients you want to attract.

Collaborate on a Shot List

I’ll create a shot list which will include specific poses, angles, and types of images that represent your brand story. We’ll also work off of a Pinterest inspiration board to make sure that we’re on the right track before your shoot.

Budget Considerations

As your photographer, I’ll work with you to help you pick the photo session that’s right for you. As a business owner I know that you need to spend your marketing dollars wisely. I myself have to decide what to invest in for my own business so I get it. Keep in mind that a personal branding shoot is a tax write off and it gives you high-quality strategic images that you need for your business. I’ll guide you through understanding what I offer and suggesting what I think would work best. You might even want to start out with a mini-session as a test run to dip your toes into the branding session process.

This might seem like a lot, but the takeaway here is that you don’t have to plan for your session alone! I will be working closely with you to plan a personal branding photoshoot that truly represents you and your incredible brand. Remember, this is your opportunity to show up, connect with your audience, and showcase the real person behind your business. This leads to the know, like, and trust factor resulting in clients doing business with you.

Ready to start planning? Click the contact button go get ahold of me and we can chat about the possibility of working together to elevate with business with your own personal branding photoshoot. I can’t wait to start strategizing with you!

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Find out more about Personal Branding Services

For more information for your branding photography shoot, check out this blog on Essential Prep Tips HERE and this one on Five Easy Props HERE